AI 会成为最佳汽车销售顾问吗？.docxVIP

WillAIBecometheBestCar

SalesAdvisor?

WillAIBecometheBestCarSalesAdvisor?

ThisreportisajointinitiativeofBostonConsultingGroup(BCG)andOpenAI.

GenerativeAI(GenAI)hasthepotentialtotransformthe

car-buyingexperience.Asrecenttrendsinthetravelindustryshow,GenAIwillfundamentallyempowerhowconsumers

discover,evaluate,andcommittolife’sbiggestpurchases—notwithclicks,forms,orphonecalls,butwithnatural

conversationsthattrulyunderstandallthenuancesofacustomer’sneeds.

Forautomakers,speedisoftheessence.Theoriginal

equipmentmanufacturers(OEMs)thatactnowtobuildtheinfrastructure,partnerships,andorganizationalcapabilitieswillbetheleadersinanAI-firstfuture.Thestakesarehigh:by2030,fastmoverscouldboosttheirtoplinebyasmuchas20%,whilelaggardsriskrevenuedeclinesofupto15%.

AndtheimpactreachesbeyondOEMs—dealers,car

marketplaces,financialinstitutions,andotherplayersmustalsoadapttothisnewreality.

Successfultransformationwillturnaonce-fragmented,

complexexperienceintoaseamlessjourney—onethatfeelsasefortlessandpersonalastalkingtoafriend.It’sa

reimaginingoftrust,simplicity,andpersonalizationinthecar-buyingexperience,poweredbyGenAI.

ThisreportofersacomprehensiveguideforOEMsandotherautomotiveplayersonhowtobenefitfromthe

opportunitiesGenAIwillintroduceacrossthecar-buyingjourney.

TravelingtheGenAIRoute

Considerthetravelindustry.Bookingtravelisacomplex

processthatmusttakeaccountofawiderangeofpersonalpreferences,needs,andconstraintsthatcanonlybe

partiallycapturedbythesimplefiltersandfeaturesoferedbycurrentbookingplatforms.Evenhumantravelagents

withdecadesofexperiencestruggletocomparethemyriadoptions,considereveryalternative,andkeepupwiththe

latesttrendsintheirefortstooferatrulypersonalized,door-to-doorexperience.

Withtheadvento