谷歌在搜索和 Gemini中加入Ai购物.pdfVIP

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GooglePushesAIShoppingFeaturesin

SearchandGeminiChatbot

Google在搜索和Gemini聊天机器⼈中推出

AI购物功能

AGoogleGeminigenerativeartificialintelligencewebpage.Photographer:Andrey

Rudakov/Bloomberg

GoogleGemini⽣成式⼈⼯智能⽹⻚。摄影师：AndreyRudakov/Bloomberg

ByCarmenArroyo

作者：CarmenArroyo

February12,2026at12:00AMGMT+8

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TakeawaysbyBloombergAI

BloombergAI摘要

Googleisaddingawayforconsumerstobuythingswhile

seekingartificialintelligence-poweredanswersonsearch

若有侵权，请联系删除。公众号：趣享财经

andinitsGeminichatbot.

Google正在增加⼀种新⽅式，让消费者在搜索和Gemini聊天

机器⼈中寻求⼈⼯智能驱动的答案时购买商品。

AnewfeaturecalledDirectOfferswithinAIModewillallow

brandstoofferdiscountstopotentialshoppers,andusers

cannowbuyitemsfromEtsyandWayfairwithinGemini.

⼀项名为“AI模式下的直接优惠”（DirectOfferswithinAI

Mode）的新功能将允许品牌向潜在购物者提供折扣，⽤户现在

可以在Gemini内部购买来⾃Etsy和Wayfair的商品。

GooglehaspartneredwithbusinessesincludingShopify,

Target,andWalmartforaprotocolthathelpsconsumersdo

checkoutdirectlyinGoogle’sAIproducts.

Google已与Shopify、Target和Walmart等企业合作开发了

⼀项协议，旨在帮助消费者直接在Google的AI产品中完成结

账。

Googleisaddingawayforconsumerstobuythingswhile

seekingartificialintelligence-poweredanswersonsearch

andinitsGeminichatbot—partofaplantomakemoney

moredirectlyfromconsumers’AIuse.

Google正在增加⼀种新⽅式，让消费者在搜索和Gemini聊天

机器⼈中寻求⼈⼯智能驱动的答案时购买商品——这是其计划从

消费者的AI使⽤中更直接地获利的⼀部分。

TheAlphabetInc.companyhasbeentestingnewadformats

onGoogleSearch’sAIModethatwillallowretailersand

otheradvertiserstoofferproductsthere,thecompanysaid

inalettertotheadvertisingcommunityonWednesday.

UserscanalsonowbuyitemsfromEtsyandWayfairwithin

Gemini,thecompanysaid.Anewfeatureca