《跨境电商运营-国际化课程》课件——1.2.2 从平台营销到树立形象，跨境电商营销推广基础.pptVIP

从平台营销到树立形象，跨境电商营销推广基础FundamentalsofCross-borderE-commerceMarketing:FromPlatformMarketingandPromotiontoImageBuilding跨境电商营销推广Whathavewelearned?Cross-bordere-commercemarketingandpromotion播放次数已逾10亿次Over1billionviews月销量稳定在3万件以上Monthlysalesofover30,000units销量同比剧增275%Adramatic275%increaseyear-on-year成为水合品类头部品牌AleaderinhydrationcategoryStanley大头冰杯StanleyQuenchertumbler案例分享Casesharing启示：营销做得好，即使是老产品也能风靡全球。Insight:Effectivemarketingcanturnevenanoldproductintoaglobalhit.2016年便已推出Thistumblerwasfirstintroducedin2016案例分享Casesharing长期销量惨淡Itstruggledwithdismalsalesforalongtime明确产品亮点Definitionofproducthighlights了解产品的独特卖点Understandinguniquesellingpointsofproducts目标客户特点Characteristicsoftargetcustomers市场需求Marketdemands分析目标客户的消费行为、观念和习惯Analyzingbehaviors,mindsets,andhabitsoftargetconsumers结合当前市场需求制定营销策略Developingmarketingstrategiesbasedonthecurrentmarketdemands营销定位Marketingpositioning针对性分析Targetedanalysis消费者需求Consumerdemand品牌形象塑造Brandimagebuilding基于市场调研和目标客户分析，制定合理且有针对性的营销方案。Developingarationalandspecificmarketingplanbasedonmarketresearchandtargetcustomeranalysis.充分考虑消费者的要求，通过多种方式推广产品。Fullyconsideringconsumerdemandsandutilizingmultiplemethodstopromoteproducts.搜索引擎优化（SEO）SearchEngineOptimization(SEO)通过优化网站内容和结构，提高在搜索引擎中的排名，获取免费流量。Apromotionalmethodthatenhancesawebsitesrankinginsearchenginesbyoptimizingitscontentandstructure,therebygainingmorefreetraffic.常用推广方式CommonpromotionalmethodsWhathavewelearned?付费广告：指卖家向搜索引擎或社交媒体平台支付费用投放广告，以获取更多流量的一种推广方式。Paidadvertising:Apromotionalmethodwheresellerspaysearchenginesorsocialmediaplatformstodisplayads,aimingtogainmoretraffic.付费广告Paidadvertising搜索引擎广告社交媒体广告GoogleAds百度推广BaiduPromotionFacebookInstagramSearchengineadsSocia