2026 年美国防晒与美黑行业格局.docxVIP

FEBRUARY2026

SPATETRENDS:

THEUSSUNCARE

TANNINGLANDSCAPEFOR2026

THESTATEOFSUNCARE

TANNING

6

6

GOOGLE

GOOGLEYOY+6.7%

SUNCARETANNING

TIKTOKYOY+20.0%

INSTAGRAM

INSTAGRAMYOY+10.0%

POPULARITYYOYGROWTH

7Source:Google,TikTok,InstagramUS-fromJan2025toDec2025vs.Jan2024to

7

THE

TRENDS

GAINING

MOMENTUM

8

TOPSUNCARETANNINGTRENDSBYPOPULARITYINCREASE

THETOPTRENDSDRIVINGMOSTSIGNIFICANTCHANGEINPOPULARITY

PopularityHowbigisIncrease

TrendIndexthistrend?YoY↓YoY

Trend

spraytan

29.8M

veryhighpopularity

6.3M

26.6%

tanningsalon

11.1M

highpopularity

2.9M

35.0%

selftanner

26.0M

veryhighpopularity

2.6M

11.1%

sunscreen

101.9M

veryhighpopularity

2.5M

2.5%

tanninglotion

13.1M

highpopularity

1.4M

11.7%

sunlesstanner

3.7M

highpopularity

1.3M

55.3%

tintedsunscreen

6.4M

highpopularity

1.2M

23.9%

mineralsunscreen

5.5M

highpopularity

1.1M

25.2%

tanningwater

1.8M

mediumpopularity

755.5K

75.3%

nowhitecastsunscreen

1.6M

mediumpopularity

717.3K

83.7%

9Source:Google,TikTok,InstagramUS-fromJan2025toDec2025vs.Jan2024toDec2024

9

INSIGHTS

INSIGHTS

TRENDSPOTLIGHT

SELFTANNER

Popu

Popularityindex

Stats:

Stats:

+11.1

+11.1%

YEAR-OVER-YEARGROWTH

IS

IS

SpatePoV

Selftannerismoderatinginsearchmomentumbutcontinuestogrowyearoveryear,signalingastable,sustainedcategoryratherthanashort-termspike.

High-volumequerieslike“best,”“tips,”and“howto”indicateconsumersare

seekingtechniqueandguidance,reinforcingthatapplicationcon?dence—notawareness—istheprimarybarriertoexpansion.

Source:Google,TikTok,InstagramUS-fromJan2025toDec2025vs.Jan2024toDec2024;

Images:IsleofParadise,CocoEve.

10

10

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18.1K

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howto

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glowy

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