迪士尼案例分析教育课件.pptVIP

迪士尼案例分析PPT讲座

CONTENTAboutTheWaltDisneyCompanyTheReasonofFailureGeographicalLocationEconomicalProblemManagementErrorsLegalobstaclesIgnorethecultureoftheEuropeSolutionsConculusion

TheWaltDisneyCompany,togetherwithitssubsidiariesandaffiliates,isaleadingdiversifiedinternationalfamilyentertainmentandmediaenterprisewiththefollowingbusinesssegments:MediaNetworksThemeParksandResortsConsumerProductsStudioEntertainment

California,1955Florida,1971Tokyo,1983Paris,1992HongKong,2006Shanghai,2005

WhytheypickParis?DemographicsAbout17millionEuropeanslivelessthanatwo-hourdrivefromParisAnother310millioncanflythereinthesametimeorless.SubsidiesTheFrenchgovernmentofferedtheDisneymorethan$1billioninvariousincentives

WhatwentwrongwithEuroDisneyland?

GeographicalLocationEnvironmentPariswintersareparticularlyuninviting.OnlysixmonthsinayearthataresuitableforoutdooractivitiesLocationWestofParisislesspopulatedthanotherpartsofParis

EconomicalProblemsEconomicrecessionin1990sinEuropeHighexchangeratefordollarGasolinepriceofEuropeishigherthanthepriceofAmerica.UnsuccessfulpricingstrategyPricesaretoohigh$340/nightamountingtotophotelsinParis.

ManagerialErrorsUsesameteamworkmodelasintheUSandinJapanMosttopmanagersareAmericansManagersdontunderstandEuropeanhabitsandethicsoflifeStaffingproblemsDisney’sarrogantmanagementstylehostilityfromFrenchpeople

LegalobstaclesWorkscheduleFrenchlaborlawsdidn’tprovideflexibilityWasteofhumanresourceduringtheoffseasonbutlackofmanpowerinseason.Freedomoftheemployees

StrictdressingandAppearancecodewasseentohaveoffendedindividuallibertyandviolatedtheLaborLaw

IgnorethecultureoftheEuropeNeglectthefactthatFrenchexcludeAmericanCultureFailedtocopewit