企业战略管理_第2章.pptx

Chapter2

TheBusinessVisionMissionStrategicManagement:

ConceptsCases11thEditionFredDavid

1Copyright2005PrenticeHall

ChapterOutlineWhatdowewanttobecome?Whatisourbusiness?ImportanceofVisionandMissionStatements2Copyright2005PrenticeHall

ChapterOutline(cont’d)Characteri

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