品牌价值-2026年银行业500强-用功能和感觉驱动成长.pdfVIP

globalbrandintelligencesince1996

Banking5002026

DrivingGrowthwith

FunctionandFeeling

Technology,TrusT,andThehumansideofBanking

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BrandFinanceJournal2026Banking500Contents

Contents

BrandFinanceJournal2026Banking500

FOREWORD 5

byDavidHaigh,Editor-In-Chief,Chairman,BrandFinance

INTRODUCTION 7

byAnnieBrown,ManagingDirectorUK,BrandFinance

MAINFEATURE:Top500BankingBrands 8

GLOBALTRENDS 12

REGIONALINSIGHTS 16

FEATURE:AIasanenablerofbrandvalue 20

byAnnieBrown,ManagingDirectorUK,BrandFinance

FEATURE:Howbankscanbuildtrustinanincreasinglydistrustfulworld 22

byPaulaOliveira,GlobalHeadofStrategicServices,BrandFinance

BRANDSPOTLIGHTS 26

BancaTransilvania 26

byÖmerTetik,CEOofBancaTransilvania

BNPParibas 28

byEliseHermant,HeadofGroupCommunications,BNPParibas

EFG 30

byAlainZimmermann,GlobalChiefMarketingBrandingOfficer,EFG

Mashreq 32

byMunaAlGhurair,GroupHeadofMarketingCorporateCommunications,Mashreq

QNB 34

byHebaAl-Tamimi,SeniorExecutiveVicePresident,GroupCommunications,QNBGroup

StandardBank 36

byDianaSpringer,Head,BrandMarketing,StandardBankGroup

TD 38

byTyrrellSchmidt,ChiefMarketingOff