2025年零售媒体现状报告 THE STATE OF RETAIL MEDIA REPORT THE COMPLETE RESULTS.docx

2025年零售媒体现状报告 THE STATE OF RETAIL MEDIA REPORT THE COMPLETE RESULTS.docx

THECOMPLETERESULTS

3Introduction4KeyTakeaways5

3Introduction

4

KeyTakeaways

5

Trends

6

CommerceMediaisHere

7

RespondentProile

8

OrganizationProile:Brands

9

OrganizationProile:Agencies

10

RetailMediaOutlookSpending

11-15

Channelimportance

16

RetailMediaMaturity

1

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