Adapty_2025年应用内订阅状况.pdfVIP

Stateofin-app

subscriptions

2025Adaptypricingindex

Themostcomprehensivereportonpaywall,

pricing,andLTVbenchmarks,based

on

$1.9Binanalyzedrevenue.

adapty.io

Contents

1.Introduction3

2.Subscriptionmarketbreakdown6

3.Subscriptionpriceanalysis12

4.Adaptypricingindex21

5.LTVandprofitability26

6.Conversionbenchmarks44

7.Retentionandrenewals51

8.Refundtrends57

9.A/Bexperimentsandpaywalls64

2

Thein-apppurchasesmarketisontracktoreach$170Bin2025

The2025marketisbooming.In-appWeveaddeddeepdivesonLTVbyplan

purchasesareprojectedtohit$170B.andregion,paywallexperiments,

“

AI

hasmadebuildingandlaunchingappsand

our

newAdaptypricingindextohelp

fasterthanever.Buthereswhatsgottenyouspottrendsbeforetheybecome

harder:turningthoseappsintoobvious.

sustainablerevenue.

Whetheryouretestingonboarding,

Thatsthegapwesetouttosolve.rethinkingyourpaywall,orfiguring

We

analyzed$1.9Bi