2026年国际消费电子展五大新兴主题研究报告（英文版）-.pptxVIP

ARTIFICIALINTELLIGENCE,HUMANDESIGN5EMERGINGTHEMESFROMTHISYEAR’SCONSUMERELECTRONICSSHOWREWINDSERIES/CESREWIND2026

CEShasalwaysbeenaspectacle-asensoryoverloadofbrightlights,ambitiousprototypes,futuristicpromises,andtheoccasionaluncannyglimpseofwhatthefuturemighthold.Robotsroamtheshowfloor.AIiseverywhere.Screensarebigger,faster,sharper.Andeveryyear,weleaveknowingoneuncomfortabletruth:mostofwhatdazzlesatCESwillnevermeaningfullyscale.That’swhatmakesCESsovaluableformarketers-notasapredictorofwinnersandlosers,butasasignalofhowinnovationisbeingframed,experienced,andmadebelievable.AtCES2026,somethingsubtlebutsignificantshifted.Amidthenoiseandbrightlightsofsharperscreens,fasterprocessors,proliferatingplatforms,andever-moresophisticatedAI,thebrandsthattrulystoodoutweren’tsimplyshoutingaboutintelligence,automation,orperformance.Theyweredoingsomethingfarmoreeffective:theyweremakingpeoplefeelsomething.Theywereturningabstractenterprisecapabilityintolivedexperiencethroughhuman-centereddesign.AsremarkedinadentsuBreakfastBriefingsession,‘CMOFutures:WhereIntelligenceMeetsIntention’,whenasmarketerswelookbackatCES,aconferenceinundatedbyscreens,handsets,wearables,andspeakersinthethousands,whattendstostickwithusisvaluecreation:theinnovationsthatrepresentedatangible,relatablestep-change.HerearesomeoftheinnovationsthatwefeltcombinedArtificialIntelligenceandhuman-centereddesigntocreatevalue(forconsumers,creators,patients,communities,andbusinesses)acrossfivekeythemes.ARTIFICIALINTELLIGENCE,HUMANDESIGNARTIFICIALINTELLIGENCE,HUMANDESIGN2