2026年全球汽车消费者调查报告-.docxVIP

2026GlobalAutomotiveConsumerStudy

Keyfindings:globalfocusmarkets

January2026

2026GlobalAutomotiveConsumerStudy|Keyfindings:globalfocusmarkets

Dearreader,

Theglobalautomotiveindustryismovingthroughoneofthemosttransformativeperiodsinitshistory.Whileinnovationacrossthe

valuechaincontinuestoaccelerate,theindustry’scenterofgravityremainstheconsumer—whoseexpectationsaroundvalue,access,andexperiencearechanging.Consumersarebecomingmorevalue-driven,seekingfairness,trust,andtransparencyalongsidequalityandinnovation.Risingveh