麦肯锡附录2:主要筹款渠道综述与评估.pptxVIP

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麦肯锡附录2:主要筹款渠道综述与评估.pptx

EMGuidetoFundraising

Appendix2:ReviewofMajorFundraisingChannelsPracticeDevelopmentCONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.February,2003

1OVERVIEWThisappendixprovidesanoverviewofthemajorfundraisingchannelswithabrieflookattheadvantagesanddisadvantagesofeach.It

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