主要筹款渠道综述及其优缺点分析.pdfVIP

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EMGuidetoFundraising

Appendix2:ReviewofMajor

FundraisingChannels

PracticeDevelopment

February,2003

Thisreportissolelyfortheuseofclientnel.Nopartofitmaybe

circulated,ed,orreproducedfordistributionoutsidetheclient

organizationwithoutpriorwrittenapprovalfromMcKinseyCompany.

ThismaterialwasusedbyMcKinseyCompanyduringanoral

presentation;itisnotacompleterecordofthediscussion.

1

OVERVIEW

Thisappendixprovidesanoverviewofthemajorfu

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