HowMarketers
MakeDecisions:TheStateof
MarketingAnaly
April2026
KNOWLEDGECENTER
likelytohaveestablishedcross-functionalCLVownership
betweenmarketingandfinance(53%vs.35%).Theiradvantagescompound:bettergovernanceleadstohigherdatatrust,which
HowMarketers
MakeDecisions:TheStateof
MarketingAnaly
April2026
KNOWLEDGECENTER
likelytohaveestablishedcross-functionalCLVownership
betweenmarketingandfinance(53%vs.35%).Theiradvantagescompound:bettergovernanceleadstohigherdatatrust,which
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