市场营销英文版科特勒.pptxVIP

  • 4
  • 0
  • 约9.21千字
  • 约 38页
  • 2026-04-21 发布于四川
  • 举报

ChapterFourManagingMarketingInformationtoGainCustomerInsights

LearningObjectivesMarketingInformationandCustomerInsightsAssessingMarketingInformationNeedsDevelopingMarketingInformationMarketingResearchAnalyzingandUsingMarketingInformationOtherMarketingInformationConsiderationsTopicOutline

MarketingInformationSystem

MarketingInformationandCustomerInsightsFreshanddeepinsightsintocustomersneedsandwantsDifficulttoobtainNotobviousCustomer’sunsureoftheirbehavior–Apple/FordBetterinformationandmoreeffectiveuseofexistinginformationCustomerInsig

文档评论(0)

1亿VIP精品文档

相关文档