(28页PPT)麦肯锡三星战略4.pptVIP

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MobileHandsetpetitorAnalysis:EricssonSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseypany.ThismaterialwasusedbyMcKinseypanyduringanoralpresentation;itisnotapleterecordofthediscussion.

OVERVIEWOFPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegistered

capitalManagement

teamEquity

structureStartingyearNumberof

employeesEraanalysis4.Valuechainstrat

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