AI驱动与商业化融合：数字广告进入新周期（英文）.docxVIP

Internet

AdvertisingRevenue

Report

/em

2

Tableofcontents

Summary

Introduction

04

2024vs.2023internetadvertisingrevenues

05

2024highlights

06

StateoftheIndustry:2025andbeyond

Full-yeartrends

08

Quarterlygrowth

13

Secondhalfvs.firsthalfrevenues

14

Revenueconcentration

15

2024results,byformat

16

Growthbyadvertisingformat

18

Podcast

19

Programmatic

20

Socialmedia

21

Commercemedia

22

Advertisingrevenuesandgrowth,bymedia(digitalandnon-digitalmedia)

Appendix

23

AbouttheIABInternetAdvertisingRevenueReport