mckinsey -借助智能体人工智能重塑营销工作流程 Reinventing marketing workflows with agentic AI.docx

mckinsey -借助智能体人工智能重塑营销工作流程 Reinventing marketing workflows with agentic AI.docx

April2026

Mckunsey

company

Growth,MarketingSalesPractice

Reinventingmarketing

workflowswithagenticAI

Formarketers,AI-enabledworkflowswillfuelnewlevelsofgrowth,speed,andefficiency.Whatisyouractivationplan?

ThisarticleisacollaborativeeffortbyDianneEsber,EliStein,Ju

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