计划沟通总体：多渠道广告策略.pptx

Marketingplan

CommunicationMasterPlan

ProductPerformance(Responsiveness)supportedbyT5+AWDSenseofPresenceSuperiorhandlingandcontrolConsumerCalmandunderstatedTakecontrolofyourdestinyLivingthelifeyouwantYoungandactiveUnlimited,free聆听内心，迎接下一个开始Seekfeeling:(gofeelit!)Brandproposition

TolaunchK413withemphasisontheaddedproductfeatureofT5+AWD;Tofurtherenhanceawarenessandgenerateinterestattheshowroomanddealerlevel;Theme::Seekfeeling:(gofeelit!)ProductMessage：Anall-round,all-weatherdriving?experience.With?acombinationofrefinedXCdesign