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- 2026-04-29 发布于广东
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StateofDigital
CustomerExperience
FocusonB2B
Introduction
B2Bcompaniesfaceauniquechallenge:theirendcustomerisnotjustoneperson,
butanarrayofdecision-makerswithdifferingneedsandobjectives.Thesebuyers
aredemandingmorerelevantinteractionswithvendors,whichmeansB2B
companiesmustunderstandthedynamicpreferencesoftheirbuyersthroughout
theentirecustomerjourneytostandoutfromthecompetition.
Our2023StateofDigitalCustomerExperienceresearchfoundthatwhileB2B
companieshavemanyofthetoolsinplacetosupporttheirmarketingeffort
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