oxford -亚太数字客户体验现状 专注B2B State of Digital Customer Experience Focus on B2B.pdfVIP

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oxford -亚太数字客户体验现状 专注B2B State of Digital Customer Experience Focus on B2B.pdf

StateofDigital

CustomerExperience

FocusonB2B

Introduction

B2Bcompaniesfaceauniquechallenge:theirendcustomerisnotjustoneperson,

butanarrayofdecision-makerswithdifferingneedsandobjectives.Thesebuyers

aredemandingmorerelevantinteractionswithvendors,whichmeansB2B

companiesmustunderstandthedynamicpreferencesoftheirbuyersthroughout

theentirecustomerjourneytostandoutfromthecompetition.

Our2023StateofDigitalCustomerExperienceresearchfoundthatwhileB2B

companieshavemanyofthetoolsinplacetosupporttheirmarketingeffort

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