战略管理演进:从预算编制到战略与日常管理融合.pdfVIP

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战略管理演进:从预算编制到战略与日常管理融合.pdf

Thinking

strategically

Acompanyshouldmakesurethatitisthebestpossibleownerofeachof

itsbusinessunits—notsimplyholdontounitsthatarestronginthemselves.

Inthelate1970s,FredGluckledanefforttorevitalizeMcKinsey’sthinking

onstrategywhile,inparallel,TomPetersandRobertWatermanwereleadinga

similarefforttoreinventtheFirm’sthinkingonorganization.Thefirstpublished

productofGluck’sstrategyinitiativewasa1978staffpaper,“Theevolutionof

strateg

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