消费者行为学教学资料.pptVIP

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  • 2026-05-22 发布于湖北
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?2000PrenticeHallChapter1Introduction:DiversityintheMarketplaceKEYTERMS

Consumerbehavior Consumerresearch DeontologyMarketsegmentation Marketingconcept MarketingethicsOrganizationalconsumer Personalconsumer SocietalmarketingconceptTeleology UtilitarianismPLANOFTHEBOOK

Thebookisdividedintofourparts.PartIgivesanIntroductiontotheStudyofConsumerBehavior.PartIIdiscussestheConsumerasanIndividual.PartIIIexaminesConsumersintheirSocialandCulturalSettings.PartIVsynthesizesallofthevariablesdiscussedearlierintotheConsumerD

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