中国快消自有品牌价质进阶之路.docxVIP

价质跃迁共赴新境

Quality-PriceLeapfrogging:EmbarkingonaNewFrontier

中国快消自有品牌价值进阶之路

ChinaFMCGPrivateLabels:TheJourneytoValueElevation

1

中国消费者的家庭财务预期有限好转

消费心态从“谨慎保守”向“理性”与“情感”并重的双轨制重构演变

Chineseconsumerhasevolvedfromcautiousconservationtowardsrationalemotionalreorientation

消费者对目前财务状况的感知Consumerfinancialposition,sentimentyearoveryear(%

消费者对目前财务状况的感知

Consumerfinancialposition,sentimentyearoveryear(%respondents)

Consumertopconcernsinthenext6months(%respondentswhoagree)

更好

更好

Betteroff

亚太APAC

35%

-1ptsvs.24H2

中国CN

41%

+7ptsvs.24H2

更差

WorseOff

亚太