2035年消费者愿景:洞察到预见的变革时代报告(英文版).docxVIP

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2035年消费者愿景:洞察到预见的变革时代报告(英文版).docx

CONSUMER

CONSUMERVISION2035

TheEraoftheInsighttoForesightPivot

ExecutiveSummary

Tenyearsfromnow,technologywillcompletelyenvelopourexperienceofrealityasweincreasinglydelegate

moreaspectsofourday-to-daytoAI.Atthesametime,constraintsbroughtupbyclimatechangewillforceustore-examineaspectsofourculturewehavetakenforgranted.Asconsumers,wewillreacttothesetensionsbyleaningfurtherintoourmoodstatesandexpect

brandstousepredictivecapabilitiestoanticipatehowweexpecttobemetbythem.

Tosucceedinthe2030s,brandswillneed

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