(共22页PPT)麦肯锡为三星中国做的项目《标杆企业研究》.ppt

(共22页PPT)麦肯锡为三星中国做的项目《标杆企业研究》.ppt

PCpetitorAnalysis:IBMSECChina010821BJ-IBM

OVERVIEWOFPETITORANALYSISFRAMEWORK4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing,

advertisingand

promotionDistribution(channel

andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2

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