国际市场营销课件第三章国际经济与政治环境.pptVIP

ChapterⅢMarketingEnvironment;营销环境的含义和特征;ClassificationoftheMarketingEnvironment;GeographicalPerspectivesOnInternationalMarketing;Macroenvironment;§ⅠEconomicEnvironment;Focus学习重点;Ⅰ.EconomicDevelopingLevel;TheTheoryofEconomicDevelopingPhase;Questions:;Ⅱ.EconomicStructure;IndustrialStructure;Questions:;Ⅲ.EconomicCharacteristics;Itincludesfollowingfactors:

totalpopulation人口总量;sex人口性别;familystructure家庭组成;aging年龄结构;geographicdistribution地理分布;ethniccomposition少数民族构成

Threetrend主要人口动向:

rural/urbanshifts,controllingpopulation