mckinsey -自主智能广告经济:从流量关注到实际转化 The agentic advertising economy From attention to action.docx

mckinsey -自主智能广告经济:从流量关注到实际转化 The agentic advertising economy From attention to action.docx

June2026

Mckunsey

company

Technology,MediaTelecommunicationsPractice

Theagenticadvertisingeconomy:Fromattentiontoaction

AsAIchangeshowconsumersdiscoverproductsandimpactismeasured,advertisingvaluewillshifttotheplayersthatcanshapewhatisseen,

selected,andpurchased.

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