营销口号跨文化翻译策略.pptVIP

Module8TranslateAdvertisements;;;DefinitionofAdvertisement

AmericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalmunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”

广告是个人或组织通过有偿获得的媒介，向一定的社会群体宣传其产品、服务或观念，并劝说他们购置或采用相应行为的活动。;II.CategoriesofAdvertisements

AccordingtoTargetAudience：

ConsumerAdvertising(消费者广告)

BusinessAdvertising(企业广告)

AccordingtoTargetArea：

LocalAdvertising(地方广告)

NationalAdvertising(全国广告)

Internationa