第二章生产运营战略与竞争力上课讲义.ppt

第二章生产运营战略与竞争力

一、企业的使命与战略1.MissionOrganization’smissionstatestherationalefortheorganization’sexistenceanditsobjectivetobeachieved.Onceanorganization’soverallmissionhasbeendecided,eachfunctionalareawithinthefirmdeterminesitssupportingmission.

2.StrategyStrategyisanorganization’sactionplantoachievethemission.Eachfunctionalareahasastrategyforachievingitsmissionandforhelpingtheorganizationreachtheoverallmission.PleaserefertotheexampleintextbookP18p20

战略的层次关系企业战略：一是选择企业经营范围和领域，二是在各事业部之间进行资源分配事业部战略：是在选定的事业