社会同步：驱动品牌与文化协同的关键力量.pptxVIP

Today,brandinvolvementincultureisnotjustexpected,it’sseenasimportantImportanceofbrandinvolvementin…CulturalEventse.g.,Olympics,awardshows,etc.CulturalTrendse.g.,Organicfood,naturalbeauty,etc.CulturalIssuese.g.,Genderequality,fairtradeetc.AdultGenZ61%67%61%50%60%63%51%39%63%65%53%41%TotalsampleN=5396,AdultGenZN=919,MillennialsN=2318,GenXN=1326,BoomersN=833Q:Howimportantisitforbrandstogetinvolvedineachofthefollowing?Note:Gettinginvolvedinanyofthefollowingmeanssupportingthemthroughsocialmediaposts,creatingadcampaig