2026年旅游趋势报告:全新旅游发展逻辑:宏观环境、数字技术与出行动机.docxVIP

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2026年旅游趋势报告:全新旅游发展逻辑:宏观环境、数字技术与出行动机.docx

mastercardeconomicsinstitute

Thenewtravelequation:Macro,machines,

motivation

TRAVELTRENDS2026

Contents

3Travel2026

4Theexternalforcesshapingtravel

8FXsensitivityacrossdestinations

10AI-enabledtraveler

12TheintentionalAItraveler

15Personalmotivationsfortravel

17Thejourney,notthedestination

19Conclusion

2

●INTRODUCTION

Travel2026

Traveloftenstartswithavisionofadestination.In

2026,thatvisiontakesshapeinamoreunsettledworld.

Geopoliticalconflicthasbecomepartofthebackdrop,

shapingroutes,costs,andsafetyp

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