成本与增长指南：穿越不确定性时代的成本管理与增长战略.docxVIP

ExecutivePerspectives

Executive

Perspectives

BCGsGuidetoCostandGrowth

January2025

Introduction

TheyearaheadbringsbothopportunitiesandchallengesasCEOs

andexecutiveleadersworldwidegrapplewitheconomicuncertaintyandtheneedforstrategicreinvestment.Inourlatestsurveyofover570executivesacrossregionsandindustries(conductedatthecloseof2024),weexploredtheprimaryconcernsandstrategiesshaping

businessprioritiesfor2025.

Ourresearchrevealsthatcostmanagementremainsatoppriorityamidfluctuatinginterestratesandglobaltradetensions.This

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