世纪商务英语综合教程基础篇II （第八版）3.pptxVIP

;LearningObjectives;;(1)TheMarketingMixisacombinationof4Ps:P________,P_________,P__________andP________.

(2)P________referstotheretailpriceandanydiscounts.

P________referstoalldistributionmethods.

P________referstothingslikethequalityoftheproduct,thedesign,thepackagethatissoldinandthebrand.

P________referstoadvertising,personalselling,etc.;Back;1._____________________________________

2._____________________________________

3._____________________________________

4._____________________________________

5.___________________________