2026植物基增长蓝图实现蛋白质多元化的商业机遇报告.docxVIP

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2026植物基增长蓝图实现蛋白质多元化的商业机遇报告.docx

INTRODUCTION

Thisblueprintbringstogethermarketanalysis,storeauditfindingsandindustryconversationstobuildaretailer-firstviewoftheplant-basedcategoryintheUK.

Theworkwasdesignedtomovebeyondbroad

claimsaboutplant-basedgrowthordecline,and

insteadlookatwhatishappeningacrossthe

categoryinmorecommercialterms:wheredemandisstillvisible,whereperformancediffersbysub-

category,howproductsarebeingpresentedinstore,andwhichbarriersaremostlikelytoaffectfuture

investment.

Theevidencebaseincludeddeskresearchacrossmarketreportsand

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