产品营销策略4P促销方案与渠道布局.pptVIP

internationalmarketingmix

(4Ps);1.Productandits5features;★Fivefeatures;1)primaryfunctionisthataproductisfirstlydesignedtohave.

Eg:Forahigh-developedsociallevel,theprimaryfunctionofacellphoneistomunicate.

Foralessdevelopedsociallevel,amobilephoneisnotonlyamunicationtoolbutalsoasymbolofhighersocialposition.

2)Thus,theproducthasasecondaryfunction:asymbolofsocialposition.;;Dior

cellphone;3)Durabilityandqualityareveryimportantparttobeconsidered.

4)thefourthcharacteristicismethodofoperation.Thisindicates