2028年未来消费者报告_修复者(2026)_19页_904kb.pptxVIP

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2028年未来消费者报告_修复者(2026)_19页_904kb.pptx

FutureConsumer2028WGSNensurestheworld’sleadingbrandscreatetheexactproductsthattomorrow’sconsumerswillbuyTheRestorers

FC28TheRestorers“Thenexteraofconsumerbehaviourwillbeshapedlessbydemographicsandmorebyemotion.Aschangeanduncertaintybecomethedefiningconditionsofeverydaylife,understandinghowpeoplefeelwillbecomeasimportantasunderstandinghowtheyspend.ThroughWGSN’sFutureConsumerframeworkandproprietaryEmotionalTrajectoryIndex,wedecodetheemotionsshapingbehaviour–givingbrandstheforesighttodesignproducts,experiencesandstra

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