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- 2026-09-16 发布于北京
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StrategicMarketManagementGlobalPerspectivesDavidA.AakerandDamienMcLoughlinISBN:978-0-470-68975-2.wileyeurope./college/aaker?CopyrightJohnWileySonsLtd1第1页
ChapterFifteenFromSilostoSynergy-HarnessingtheOrganization第2页
“Ifyouarefirstyouarefirst.Ifyouaresecondyouarenothing.”BillShankly,LiverpoolFootballClub第3页
“Structurefollowsstrategy.”AlfredChandler,Jr.第4页
Chapter15-OrganizationalIssuesPPT15-5Silo-DrivenProblemsMisallocationofmarketingresourcesSilo-spanningbrands
lackclaritylinkageSilo-spanningofferingsprogramsaremissedormishand
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