marketing-mix市场营销组合.pptVIP

MarketingMix;TheMarketingProcess;MarketingStrategy;MarketingMix;;MarketingMix;MarketingMix;Product;MarketingMix;MarketingMix;从“4P”到“4C”;MarketingMix;服务营销组合（7Ps)

;MarketingMix;Product;Product;;ProductAttributes;Branding;Branding;Fourcriteriaforpickingagoodbrandname;Branding;;;Branding;Customer-basedbrandequitypyramid;;Branding;BrandSponsor;;Corporatebrandlicensing:Coca-Colapartnerswithsome320licenseestoproducemorethan10,000productsin57countries.ProductsrangefromfashionappareltoholidaydecorationsandevenaCoca-ColaBabiedoll.;licensing;例如“一汽大众”