亚太地区消费者情绪:趋于稳定、消费更审慎,支出结构发生转变.docxVIP

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亚太地区消费者情绪:趋于稳定、消费更审慎,支出结构发生转变.docx

ConsumerPackagedGoods

Asia–Pacificconsumer

sentiment:Stability,selectivity,andspendingshifts

Easinginflationandshiftingconfidencearereshapinghowconsumersspend—andhowcompaniesshouldprepareforwhatcomesnext.

byAlexHarperwithResilDas

?GettyImages

December2025

Overthepastyear,consumersentimentacrossthe

Asia–Pacific(APAC)regionhasreflectedbothresilienceandrecalibration.Mosteconomiesintheregionhave

maintainedorimprovedconfidence,evenamidongoingchallengesanduniqueconditions.Acrosstheregion,

consumersremaincautiouslyoptimistic—balan

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