人工智能赋能的落地执行如何成为利洁时的十倍级变革利器.docxVIP

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人工智能赋能的落地执行如何成为利洁时的十倍级变革利器.docx

CASESTUDY

HowAI-enabledexecutionbecameReckitt,s‘tenfoldgamechanger,

Arevenuegrowthmanagement(RGM)plancanlookperfectonpaper.Buteventhestrongestcommercial

strategyonlycreatesvaluewhenitlandsinstore:Istherightproduct,attherighttime,intherightquantityontheshelfwhentheshopperwantsit?

Reckittunderstoodthischallengewell.ThroughRGM,thecompanyhadalreadyuseddata,AI,andmodern

technologytomakesmarter,moregranulardecisionsonpricing,promotions,andassortment—identifyingwherevaluecouldbecreatedlongbeforeproducts

shipped

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