麦肯锡 -消费品行业:通过业务组合重组重振增长 Consumer packaged goods Reigniting growth via portfolio realignment.docx

麦肯锡 -消费品行业:通过业务组合重组重振增长 Consumer packaged goods Reigniting growth via portfolio realignment.docx

February2026

McKinsey

Company

Consumer

packagedgoods

Reignitinggrowthviaportfolio

realignment

ChangingconsumertastesandsentimentarespurringconsumerpackagedgoodscompaniestouseMAtorefocusefforts,redirectcapital,andreignitegrowth.

MAinconsumerpackagedgoods

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