市场营销学英文课件PPTCh04精品教案课件讲义PPT.pptVIP

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市场营销学英文课件PPTCh04精品教案课件讲义PPT.ppt

STRATEGICPLANNING

Chapter4

TopicsinStrategicPlanningStrategicPlanningintheOrganizationBusinessPortfolioAnalysisMarketingOtherFunctionalAreasintheStrategicPlanningProcessManagingtheMarketingEffort

StrategyBroadplanusedtoguidethedecisionsandactionsofeveryoneintheorganizationFocusoncustomer--otherwiseriskmarketingmyopia

Irwin/McGraw-Hill ?TheMcGraw-HillCompanies,Inc.,1998StrategicPlanningResponsibilitiesSlide4-1definition:activitiesthatleadtothedevelopmentofaclearorganizationalmission,organizationalobjectivesandthestrategiesth

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