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- 2026-10-18 发布于湖北
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MARKETING
LearningObjectivesSyllabusDefinitionofMarketingMarketingManagementPhilosophiesPrinciplesofValueDrivenMarketing
Marketingdefined:Marketingistheprocessofplanningandexecutingtheconception,pricing,promotionanddistributionofideas,goodsandservicestocreateexchangesthatsatisfyindividualandorganizationalobjectives(AMA1985).
Definitionemphasizesexchange:AprocessinwhichpeoplegiveupsomethinginordertoreceivesomethingthattheywouldratherhaveFoodEducationDonationsMcDonald’sConsumersUniversityStudentsCharityDonors?
Definitioni
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