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麦肯锡 -抵御变局：包装与造纸行业全新增长战略 Defying disruption A new packaging and paper growth strategy.pdfVIP

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  • 约13.28万字
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  • 2026-11-04 发布于山西
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麦肯锡 -抵御变局：包装与造纸行业全新增长战略 Defying disruption A new packaging and paper growth strategy.pdf

    MeKinsey

    Company

    Defyingdisruption:

    Anewpackagingand

    papergrowthstrategy

    Externalshocksareshapinganewrealityforthepackaging

    andpaperindustry.Afocusonexecution,supportedby

    Al,canhelpcompaniesconvertdisruptionintoadurable

    competitiveadvantage.

    October2026

    Preface

    Thepackagingandpaperindustryisinastateofflux.Aftermorethanadecadeofstructuraltailwinds,extermalshocks

    suchasmacrouncertainly,cautiousconsumers,andstructuralchangesinCPGbehaviorhaveshapedanew

    environment.Thiscompendium-acollectionofMcKinseysgreatestinsightsonthepac

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