2026年美国与英国媒体消费与注意力趋势报告.pptxVIP

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2026年美国与英国媒体消费与注意力趋势报告.pptx

Breakingdowntheattentioneconomy

AnnabelYeomansandSamNursall

August2026

Amperesoughttounderstandhowconsumersdividetheirattention

Consumerattentionisincreasinglyfragmented,withagrowingnumberofplatforms,formatsand

mediatypescompetingfortimeinalreadycrowdeddailyroutines.Aschoiceexpands,attentionis

nolongerevenlydistributed,norequallyvaluable,creatingnewchallengesformediacompanies,

advertisersandplatformslookingtostandout,retainaudiencesanddrivevalue

Tobetterunderstandhowattentionisdivided,Ampereconductedanationallyreprese

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