2026年美国与英国媒体消费与注意力趋势报告 Breaking down the attention economy Annabel Yeomans and Sam Nursall.docx

2026年美国与英国媒体消费与注意力趋势报告 Breaking down the attention economy Annabel Yeomans and Sam Nursall.docx

AMPERE

MEDIA

Breakingdowntheattentioneconomy

AnnabelYeomansandSamNursallAugust2026

Amperesoughttounderstandhowconsumersdividetheirattention

Consumerattentionisincreasinglyfragmented,withagrowingnumberofplatforms,formatsandmediatypescompetingfortime

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