[《心理科学进展》2011年.第19卷.第二期].Advances

2011, Vol. 19, No. 2, 143–158 Advances in Psychological Science DOI: 10.3724/SP.J.1042.2011.00143 ·主编特邀(Editor-In-Chief Invited) · 编者按： 2004 , , , Psychological SciencePsychological Inquiry , Nature Scientific AmericanTimeNewsweek , , , () Cultural Value as a Form of Currency Xinyue ZHOU; YANG Qing; HE Ling-Nan; and CAO Shang-Qing (Department of Psychology, School of Education , Sun Yat-sen University, Guangzhou 510275, China) Abstract: As a utility scale, money enables people to consensually determine values of material goods. Likewise, as another utility scale, cultural value allows people to consensually determine their own values. Here we propose that cultural value and monetary value overlap in the evolutionary functions, neurological correlates, behaviors, and cognitions of humans. In this review, we suggest that (i) cultural value and currency originate to serve similar evolutionary functions; (ii) behaviors that are consistent with social values (e.g., donation and cooperation) are represented in the same brain regions as monetary gain, while violations of social values (e.g., deception and aggression) are represented in the same brain regions as monetary loss; (iii) compared with prosocial behaviors and monetary gain,