知识管理－APQC KM Community Call.pdfVIP

APQC KM Community Call October 22, 2009 Using Stories and Images to Communicate with Leadership about Innovation Presented by Marisa Brown, APQC Housekeeping  You may enter your question in the QA window to the right of your screen.  Type in your question and click send.  All questions will be answered during the QA session at the end. ©2009 APQC. ALL RIGHTS RESERVED. 22 Announcements  APQC’s 15th Annual Knowledge Management Conference Call for Presentations  Now open: /km2010call  Ends November 20, 2009  KMWorld 2009  Nov. 17-19  San Jose, California  Attend sessions by APQC’s President Carla O’Dell and Senior Project Manager Darcy Lemons ©2009 APQC. ALL RIGHTS RESERVED. 33 A picture is worth a thousand words…  We all communicate and share knowledge and information daily  When communicating with senior leadership, the conventional wisdom is that you get no longer than an “elevator speech” to make your point  How can you condense something as multi-faceted as “innovation” into a small sound bite?  Use pictures and images.  Complex stories can be described with just a single still image or story. An image may be more influential than a substantial amount of text.  The power of the image is stronger than just words alone and can permit large amounts of data to be absorbed quickly. ©2009 APQC. ALL RIGHTS RESERVED. 44 New Product and Service Innovation: Improving Front-End Effectiveness  This APQC consortium benchmarking study concluded in November 2008.  I’m going to share selected findings that show how some innovative companies are using stories and images to communicate with senior leadership about innovation.  I