沃尔玛公司标准.doc

沃尔玛公司标准 如下列出相关工作标准 SAM’S CLUB China – Publications Communications Policy 中国山姆会员商店-出版及传播规定 SAM’S Membership, Merchandising and Operation departments must work together to 100% guarantee we are communicating our value proposition and attracting the targeted Member base with our merchandising assortment. 山姆会籍市场部，采购部和营运部必须共同努力，以100%确保我们传播的任何信息都符合山姆会员商店承诺的会员价值，并且能有效宣传商品信息，提升目标会员的兴趣。 SAM’S Marketing is responsible for establishing and promoting the Global SAM’S Brand in China. Our marketing efforts must be consistently focused on educating our members and potential Members on our Global SAM’S CLUB Brand and value of the SAM’S CLUB Membership for their business personal needs. 在中国市场建立并推广国际品牌山姆会员商店是山姆会籍市场部的职责。我们必须始终如一地宣传国际品牌山姆会员商店和山姆会籍的价值所在-同时满足会员的商业和个人需求。 Each club will follow the company guidelines (SAM’S CLUB Business Philosophy) supporting our stance on limited advertising. 每家会员商店必须按照公司的规定(即山姆会员商店经营哲学)，保持限量的广告 。 Appendix 1 SAM’S CLUB Logo Usage Regulation 附件1: 山姆会员商店标志使用规定 Any use of the SAM’S CLUB logo or any documents with our logo on it must be in compliance with the company guidelines and consistent with SAM’S CLUB standards. It must adhere to the SAM’S CLUB Branding Basics be approved by top management of OH Membership Marketing. All exceptions must be approved by the Director of SAM’S CLUB China. 在任何情形下使用山姆会员商店的商标，均须遵守公司相关规定，并保持一贯的山姆会员商店标准。同时必须和山姆会员商店品牌的基本元素和承诺保持一致，并得到总部会籍市场高级管理层的批核。如有其他特殊情况须获得中国山姆会员商店总监的特批。 Appendix 2 Application Procedure of Applying for SAM’S CLUB Publication Communication License 附件2 山姆会员商店出版物及宣传品的批文申请流程 Any publications communications to Members potential members in any format, such as signing, circular, flyer, advertising, co-op advertisement, Member benefit partner advertisement etc must be within approved company guidelines and consistent with SAM’S CLUB standards. It must adhere to the SAM’S CLUB branding Basics and be approved by top management of OH Membership Marketing/Merchandising/Operation. 所有面对会员和目标会员的出版物和宣传，无论以任何形式出现，