全能营养餐产品推广策划书.doc

【目录】 （一）前言...............................................................2 （二）市场分析...........................................................5 1.环境分析............................................................................5 1 区域环境分析.................................................................5 2 行业现状分析.................................................................6 3 公司介绍...................................................................9 2.消费者分析........................................................................11 1.问卷调查分析....................................................................11 2.交叉分析........................................................................13 3.ASEB栅格分析和SWOT分析...........................................................15 推广方案..........................................................19 推广主题..........................................................................19 推广目的..........................................................................19 推广口号...........................................................................19 地点和时间 ........................................................................19 参与人员...........................................................................19 推广流程规划.......................................................................20 推广方案实施........................................................................21 前期宣传.........................................................................21 1.1发放传单......................................................................21 1.2 手机短信宣传.................................................................22 1.3 小型网络宣传.................................................................22 中期主推活动.....................................................................23 2.1网络抽奖.....................................................................23 2.2电话推广.....................................................................24 2.3赞助娄底首次cospl